Car Dealership Marketing
In the past, if you owned a car dealership and wanted to reach out to customers through a marketing campaign, you probably made a quirky TV commercial to entice potential customers, and it’s highly likely it worked. Unfortunately, times have changed. With the growth of the internet, car dealership marketing now involves having a full-scale digital marketing plan so that you can compete against other dealerships.
Today, you are dealing with potential buyers who have a deep knowledge base right in their hands — using a smartphone, someone looking for a new car can do comparison shopping while standing on your lot! Comparisons relating to price, model, make and accident history are just a few searches away. To compete, you must have an awesome website and outrank your competitors on Google.