Auto Body Shop Marketing

If you’re running an auto body shop, you’ll understand that customers want a solution to their problems. You can’t partially fix their vehicle and expect a good result. The same aspect applies when you are trying to market to potential customers. It’s important for you to have a professional looking website that communicates your expertise in the auto shop industry.

When someone is searching for an expert to repair their auto body problem, you know that they are in a hurry to get it fixed — your website must stand out if you want your services chosen as the solution. Your site must be optimized so that it ranks high in the search engines for specific keywords — the keywords that people use when they are looking for someone to fix their vehicle.

You want them to see your phone number, a way to schedule service and a list of the repairs and services that you offer. Whether you specialize in tires, transmission repair, collision or full auto repair, it’s important for you to have an optimized site that looks great when people visit and has the optimization to keep a constant flow of new customers coming through. We can help with that.

Your Web Presence Must Be Outstanding

Are you receiving a low number of clients through your website? Is your site lacking features, or is it outdated? Does it work well with mobile devices like smartphones and tablets? If it doesn’t have that professional look that modern websites have, chances are, potential customers are clicking away from your website or not even finding it!

Website design should not be taken lightly. The appearance and functionality of your site will quickly determine if a visitor wants to explore your business or move to the next site. A professional website is an intelligent investment in the future of your business.

Mobile Compatibility

Over 50 percent of people browsing the internet are now using mobile devices, and this percentage is increasing every year. Your auto body shop marketing must be compatible with the current mobile technology. If your site doesn’t work on all platforms — PC, mobile phone, and tablet — you won’t get nearly half the amount of traffic that’s available.

In fact, your site may even be penalized as search engines like Google want to give web searchers a good experience by directing them to websites that provide value. If your site won’t even show up correctly on someone’s phone, Google won’t send traffic your way, and it plays a crucial role as a search engine. It gets around 70 percent of all internet traffic.

The solution is to have your site coded so it runs smoothly on all devices. 

Site Speed

Another quality that can get you penalized is having a website that loads slowly. This is part of Google’s algorithm. Not to mention, with the attention span of today’s modern society, if your site doesn’t load within just a few seconds, you will lose out on potential customers.

This doesn’t have to occur.

Your auto body shop marketing efforts will be seen when you let a web expert finely tune your website. Just like an automobile, a web technician can get under the hood and repair the lines of code that need fixing, or the parts that need improving.

Reinforce Your Brand

Having a quality website will help reinforce the message of your brand. You must have colors and fonts that match your industry. This will both consciously and subconsciously give people the correct message when they land on your site for the first time.

You want them to trust you and understand what your company is about. When you have a customized website that showcases your business, people are more willing to give you that trust and use your services.

Our web design team has created stunning websites in just about every industry. We can customize a site that perfectly fits your needs.

Beat The Competition

Are you being outranked by competitors? While making sure that your website is modern and up-to-date, you also want to have a strategy in place to ensure that your site is optimized for specific keywords. You can bet that your competitors are working on that. By implementing a sound search engine optimization (SEO) strategy, you can outrank the competition and be the business that people choose when searching for your specialized services.

Keeping Track Of Competitors

Do you regularly keep track of the SEO activities of your competitors? If they are ranking higher than you, there is a reason. If you haven’t fine-tuned your page URL names, title tag structure, keywords used in headings or other aspects that are crucial to SEO activity, it’s like trying to run a car with a clogged fuel line — it just won’t work.

To improve and perfect the auto body shop marketing for your business, specific tools can be used to spy on your competition and understand how they are getting traffic. This gives us insight into the specific keywords that are bringing them traffic. These same keywords can be implemented on your site so that they help you take a piece of the pie, which will help boost your engagement with targeted customers and more importantly, your sales.

Monitoring Competitor Backlinks

One of the aspects that goes into the SEO of your auto body shop website are the backlinks that your site receives from other trusted sites. It’s an important ranking factor for Google, and, according to a senior strategist at Google, link building is one of the most important signals used by the search engine to rank your site. If your site is receiving high-quality links from other websites, it will help boost where your site lands on the search engine.

The best type of links coming into your website are ones that are relevant to your niche. A link from an auto-related website is much more valuable than a link from a cooking site. Experienced SEO professionals on our team understand how to get the right type of links so that your site can beat out the competition.

Long-Term Strategy

Think of SEO as a foundation for your website. With a strong foundation, you have something to build on. This is a long-term strategy. However, once it has been implemented, it keeps working over and over again, while we improve and adapt it to your needs and the current trends.

The ROI of SEO is one of the highest when compared to other forms of marketing on the internet. While it may take a few months for your website or the keywords on your website to rank in high positions, you will eventually dominate the search engines if the correct mix of optimization has been used.

Highly Measurable

One of the benefits of using SEO in your marketing plan is that you can measure the number of conversions you make and understand where your conversions are coming from. In addition, you can also measure specific keywords and watch them move up the ranks. You will soon understand which keywords are the most valuable for your auto body business.

Inform Your Customers

Your customers will likely use Google to conduct research on their auto body problems. They use what they find out to make a decision based on a number of options. If your website is one of the high-ranking sites, you can become an authority. If you give people the information that they need, it builds trust, and also increases the likelihood of them choosing your service.

Safety And Security

Unfortunately, there are individuals who like to mess with websites and their security. We’ve dealt with that and initiate security measures to keep your data safe and secure.

By using the latest software and web design methods, your site is less likely to get attacked by an automated hack. This helps keep your website up and running so that potential customers can reach your solutions 24/7.

Successful Online Auto Body Shop Marketing

Auto body shop marketing is the real deal. When people visit your website, they are not coming for fun. They are in pain and need to take action. Their cars are having problems, which are normally their primary mode of transportation. They click on your website hoping to find a solution to their pain, provided by your business.

When you add value, engage better with your customers and understand their needs, you will have success with online marketing. Contact us today to discuss our successful marketing campaigns, that will really boost your publicity and in-turn generates more clients. We won’t waste your time, we’ll just provide you with results.