Keeping Track Of Competitors
Do you regularly keep track of the SEO activities of your competitors? If they are ranking higher than you, there is a reason. If you haven’t fine-tuned your page URL names, title tag structure, keywords used in headings or other aspects that are crucial to SEO activity, it’s like trying to run a car with a clogged fuel line — it just won’t work.
To improve and perfect the auto body shop marketing for your business, specific tools can be used to spy on your competition and understand how they are getting traffic. This gives us insight into the specific keywords that are bringing them traffic. These same keywords can be implemented on your site so that they help you take a piece of the pie, which will help boost your engagement with targeted customers and more importantly, your sales.
Monitoring Competitor Backlinks
One of the aspects that goes into the SEO of your auto body shop website are the backlinks that your site receives from other trusted sites. It’s an important ranking factor for Google, and, according to a senior strategist at Google, link building is one of the most important signals used by the search engine to rank your site. If your site is receiving high-quality links from other websites, it will help boost where your site lands on the search engine.
The best type of links coming into your website are ones that are relevant to your niche. A link from an auto-related website is much more valuable than a link from a cooking site. Experienced SEO professionals on our team understand how to get the right type of links so that your site can beat out the competition.
Think of SEO as a foundation for your website. With a strong foundation, you have something to build on. This is a long-term strategy. However, once it has been implemented, it keeps working over and over again, while we improve and adapt it to your needs and the current trends.
The ROI of SEO is one of the highest when compared to other forms of marketing on the internet. While it may take a few months for your website or the keywords on your website to rank in high positions, you will eventually dominate the search engines if the correct mix of optimization has been used.
One of the benefits of using SEO in your marketing plan is that you can measure the number of conversions you make and understand where your conversions are coming from. In addition, you can also measure specific keywords and watch them move up the ranks. You will soon understand which keywords are the most valuable for your auto body business.
Inform Your Customers
Your customers will likely use Google to conduct research on their auto body problems. They use what they find out to make a decision based on a number of options. If your website is one of the high-ranking sites, you can become an authority. If you give people the information that they need, it builds trust, and also increases the likelihood of them choosing your service.
Safety And Security
Unfortunately, there are individuals who like to mess with websites and their security. We’ve dealt with that and initiate security measures to keep your data safe and secure.
By using the latest software and web design methods, your site is less likely to get attacked by an automated hack. This helps keep your website up and running so that potential customers can reach your solutions 24/7.
Successful Online Auto Body Shop Marketing
Auto body shop marketing is the real deal. When people visit your website, they are not coming for fun. They are in pain and need to take action. Their cars are having problems, which are normally their primary mode of transportation. They click on your website hoping to find a solution to their pain, provided by your business.
When you add value, engage better with your customers and understand their needs, you will have success with online marketing. Contact us today to discuss our successful marketing campaigns, that will really boost your publicity and in-turn generates more clients. We won’t waste your time, we’ll just provide you with results.