The Benefits of Digital Marketing
Unlike offline marketing, digital marketing allows you to see tracked results in real time. As such, you can verify whether certain parts of a campaign are working or not. This is a huge benefit, and, in an offline method such as newspaper advertising, it is impossible to accurately track how many individuals saw your ad or even paid attention to it. As a result, you can never be sure whether your ad is the real cause of any sales you make.
Conversely, digital marketing allows you to accurately measure the contributions of any asset or tactic in your marketing campaign. For instance:
Using digital marketing, you can view the exact number of web users who have visited each of your site’s individual pages in real time using analytics software. Additionally, you are able to see what device they used, and where they were at that moment.
This data assists you in prioritizing your market channels; which to spend more or less time on, depending on the amount of traffic each channel drives to your site. For instance, if Google search is only responsible for 10% of your traffic, it indicates you should put in extra work on SEO to improve that percentage.
Offline marketing, on the other hand, does not offer you concrete data about how folks are interacting with your brand. But on the digital side, you are able to identify patterns and trends in your target audience’s behavior before they are converted into buyers. This allows you to make better informed and more strategic decisions on how to attract them to your site, and increase the odds of getting potential clients.
Lead Generation and Content Performance
Imagine designing your Paintless Dent Repair services brochure and posting it to people’s mailboxes – that brochure is one type of content, even though it is offline. The issue is, you have no clue about how many individuals opened the brochure or how many trashed it.
Conversely, consider having the same PDR services brochure on your site instead. You will be able to exactly tell how many viewed the page where the brochure is hosted, and then you can collect the contact information of those that downloaded it. This will not only allow you information on those interacting with your content but also generate qualified leads when people download the brochure.
When you combine a good digital marketing strategy with the right tools, you’ll be able to see exactly when the customer first made contact with your business digitally. This is referred to as attribution modeling. It provides you data on how people research and buy products thus helping you create a more strategic PDR marketing strategy.
Nevertheless, in spite of all the benefits that digital marketing could have on your PDR business, choosing to do it alone could prove to be counterproductive.
There are various reasons why you need to hire a PDR Marketing Company
Expertise & Experience
Experience is the unquantifiable factor that determines whether your online marketing campaign will be successful or not. By utilizing the expertise and experience of a PDR marketing company, your business will benefit from the newest and most effective strategies, marketing talent, and advanced marketing technology.
Cost & Efficiency
When launching a digital marketing campaign, you need a certain amount of expertise and knowledge to make it successful. Deciding to do it internally could cause you to quickly use up your budget. But when utilizing a PDR marketing company, you get a team of multiple talents with diverse marketing skill-sets which imply that it will take fewer efforts and time to launch the campaign thereby increasing efficiency and cutting costs.
Trends & Technology
Our PDR marketing company has been in the game for a while and knows which technology to use and trends to follow in order to stay ahead of the game. As a business owner, your efforts are better directed to providing superior products and services while leaving the marketing to the experts.
Digital marketing is a must-do for your business to stay relevant to the public. A successful digital marketing campaign will not only see you enhance your business’s awareness and reach more potential clients but will also allow you to stay ahead of your competitors by having a constant flow of new clients.
In a nutshell, digital marketing is the difference between making tidy profits and merely hanging along. When you hire a PDR marketing company to employ the above tactics for you, you will notice a steady increase in new clients in no time.
The world is changing and so should you
ZeroBull Marketing is a PDR marketing company that specializes in online marketing in the United States. At ZeroBull(sh*t) marketing, we abhor mediocrity and pride ourselves in providing exemplary services in web design, SEO, and lead generation. Ours is a PDR marketing company that is not interested in wasting your time with empty promises. What we promise is what we deliver and we have a track record to show for it. By incorporating Digital Marketing techniques into your Paintless Dent Repair business, you will witness a new surge of customers, and consequently; profits. Contact us today to learn more about what we can do for you.