PDR Marketing Company

Owning and running a Paintless Dent Repair business is not easy. You are always looking to acquire new clients, but being a local business, you may find that you cater to the same people. You wish to have a bigger client base, but despite doing everything right, your customer base doesn’t seem to grow. Where are you going wrong?

You also need to take into account that there might be a few other PDR businesses similar to yours who you are constantly competing with for the same clients. How can you avoid getting outshone by other PDR businesses?

Moreover, you may feel as if you aren’t receiving enough clients in spite of being the best at what you do. What gives?

To help you get your head around it all, we are going to introduce you to:

The realm of digital marketing

How you can utilize a PDR marketing company to introduce your business to a wider audience in order to get more clients, increase your profits, and stop fighting with your competitors over a limited clientele.

Here’s the thing, in spite of most PDR businesses being local-based; their clients are taking to the web looking for your services. As such, when most customers want PDR services, they will just Google search the nearest PDR business close to them. What happens when they cannot find you on Google, but find your competition? They will head straight to them, meanwhile, you lose potential clients.  

It’s safe to say, Paintless Dent Repair businesses need online marketing to stay in the game. Fortunately, due to the internet’s rapid growth, your PDR is better positioned than ever to utilize the web – to gather leads, convert them into sales, and stay ahead of your competition.

Unfortunately, most PDR business owners tend to consider online marketing as useless or ineffective. A lot of Paintless Dent Repair owners say things like, “Online Marketing is just a fad,” or “it doesn’t work for me,” and even “my customers are not online.” However, the results prove them wrong. use this to your advantage and be the business to get ahead of the game. 

Your customers are all online already

The truth is that your business will rarely acquire new customers if it lacks a strong web presence. On average, there are over 3.5 billion Google searches every day and over 2 billion active Facebook users. It is our job to target and attract the users that are interested in local services or products such as your Paintless Dent Repair. Just by utilizing online advertising, your PDR can target specific geographic regions or demographics; potentially reaching hundreds of potential clients.

It’s important you understand the necessity of PDR marketing. We’ll explain why;

1. Change in Consumer Expectations

These days, when looking for a local business that suits their needs, a typical consumer will start by searching the web to look for leads. And, customers expect that you already have a website; if your business is not digitally verifiable, they will doubt your legitimacy or existence. This trend is only expected to continue growing.

2. Your competitors are probably already online

Just because you haven’t launched your digital marketing campaign doesn’t mean to say your competition hasn’t already. Additionally, even if you do have a website, the reason your site may not be connecting and engaging with potential clients online is not a question of how pretty its design is, but rather, its effectiveness converting visitors into customers.

An experienced PDR marketing company can assist you in launching a successful digital marketing strategy. Remember, the essence of online marketing for PDR businesses is in its cost-effective ways of increasing your brand’s presence, converting leads into clients, and increasing revenue. In this era, the largest market is online, enough reason to have an online marketing campaign.

What is Digital Marketing?

Digital marketing is the umbrella term used for all online marketing efforts. It involves businesses utilizing digital channels such as social media, search engines, their websites, and e-mails to connect with current and potential clients.

The fact is, people are spending much more time on the web nowadays than they used to over a decade ago. For this reason, offline marketing is no longer as effective as it used to be. You have to keep up with the change in consumer habits.

At its essence, successful marketing is all about connecting with your target audience in the right place, at the right time. This means targeting your audience where they spend most of their time; on the internet.

There are a wide variety of tactics and assets utilized in digital marketing. The assets include:

• Websites
• Blog posts
• Infographics
• eBooks
• Social Media
• Interactive tools
• Branding assets

The tactics include:

• Search Engine Optimization (SEO)

  This is the process of fine-tuning a website to make it appear among the first pages of a Google search. This increases the number of visitors that your site receives. **There is an endless list of SEO techniques and tools that can be used, and we always utilize those that give the best results.

• Content Marketing

  This refers to the creating and promoting of content assets to generate brand awareness, increase traffic growth, generate leads, and convert them into customers. We always provide high-quality and interesting content, optimized specifically for certain long-tail keywords.

• Inbound Marketing

  This is the full-funnel approach that attracts, converts, closes, and delights clients by utilizing online content. It is focused on attracting customers through relevant and helpful content, adding value at every stage of your client’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.

• Social Media Marketing

  This is the utilization of social media platforms to promote your brand and increase its awareness, direct traffic to your website, and generate leads for your business. Any content created for your campaign will be posted to your social media blogs.

• Pay Per Click (PPC)

  This tactic involves paying a publisher each time your business ad is clicked. This facilitates more traffic to be driven to your site. Google Adwords is the most popular PPC tool.

• Affiliate Marketing

  This involves paying someone for promoting your products or services on their website. We have various connections and have ideas for getting your brand involved in the local car events, to promote it to the perfect audience.

The Benefits of Digital Marketing

Unlike offline marketing, digital marketing allows you to see tracked results in real-time. As such, you can verify whether certain parts of a campaign are working or not. This is a huge benefit, and, in an offline method such as newspaper advertising, it is impossible to accurately track how many individuals saw your ad or even paid attention to it. As a result, you can never be sure whether your ad is the real cause of any sales you make.

Conversely, digital marketing allows you to accurately measure the contributions of any asset or tactic in your marketing campaign. For instance:

Website Traffic

Using digital marketing, you can view the exact number of web users who have visited each of your site’s individual pages in real time using analytics software. Additionally, you are able to see what device they used, and where they were at that moment.

This data assists you in prioritizing your market channels; which to spend more or less time on, depending on the amount of traffic each channel drives to your site. For instance, if Google search is only responsible for 10% of your traffic, it indicates you should put in extra work on SEO to improve that percentage.

Offline marketing, on the other hand, does not offer you concrete data about how folks are interacting with your brand. But on the digital side, you are able to identify patterns and trends in your target audience’s behavior before they are converted into buyers. This allows you to make better informed and more strategic decisions on how to attract them to your site, and increase the odds of getting potential clients.  

Lead Generation and Content Performance

Imagine designing your Paintless Dent Repair services brochure and posting it to people’s mailboxes – that brochure is one type of content, even though it is offline. The issue is, you have no clue about how many individuals opened the brochure or how many trashed it.

Conversely, consider having the same PDR services brochure on your site instead. You will be able to exactly tell how many viewed the page where the brochure is hosted, and then you can collect the contact information of those that downloaded it. This will not only allow you information on those interacting with your content but also generate qualified leads when people download the brochure.

Attribution Modeling

When you combine a good digital marketing strategy with the right tools, you’ll be able to see exactly when the customer first made contact with your business digitally. This is referred to as attribution modeling. It provides you data on how people research and buy products thus helping you create a more strategic PDR marketing strategy.

Nevertheless, in spite of all the benefits that digital marketing could have on your PDR business, choosing to do it alone could prove to be counterproductive.

There are various reasons why you need to hire a PDR Marketing Company

Expertise & Experience

Experience is the unquantifiable factor that determines whether your online marketing campaign will be successful or not. By utilizing the expertise and experience of a PDR marketing company, your business will benefit from the newest and most effective strategies, marketing talent, and advanced marketing technology.

Cost & Efficiency

When launching a digital marketing campaign, you need a certain amount of expertise and knowledge to make it successful. Deciding to do it internally could cause you to quickly use up your budget. But when utilizing a PDR marketing company, you get a team of multiple talents with diverse marketing skill-sets which imply that it will take fewer efforts and time to launch the campaign thereby increasing efficiency and cutting costs.

Trends & Technology

Our PDR marketing company has been in the game for a while and knows which technology to use and trends to follow in order to stay ahead of the game. As a business owner, your efforts are better directed to providing superior products and services while leaving the marketing to the experts.

Digital marketing is a must-do for your business to stay relevant to the public. A successful digital marketing campaign will not only see you enhance your business’s awareness and reach more potential clients but will also allow you to stay ahead of your competitors by having a constant flow of new clients.

In a nutshell, digital marketing is the difference between making tidy profits and merely hanging along. When you hire a PDR marketing company to employ the above tactics for you, you will notice a steady increase in new clients in no time.

The world is changing and so should you

ZeroBull Marketing is a PDR marketing company that specializes in online marketing in the United States. At ZeroBull marketing, we abhor mediocrity and pride ourselves in providing exemplary services in web design, SEO, and lead generation. Ours is a PDR marketing company that is not interested in wasting your time with empty promises. What we promise is what we deliver and we have a track record to show for it. By incorporating Digital Marketing techniques into your Paintless Dent Repair business, you will witness a new surge of customers, and consequently; profits. Contact us today to learn more about what we can do for you.