As a business owner or service provider in the auto industry, you need a reliable automotive marketing plan to bring in new customers. One of the best ways to go about acquiring new customers is to use online marketing. Online marketing is a great way to target customers that are looking for specific services like paintless dent repairs, tire replacements, car engine light diagnostics, and more.
What you need to know is that your target customers are using the search engines to find service providers in their local area. The way to getting in front of these customers is through what’s called SEO (search engine optimization). It’s a process of optimizing your site and building links to your site in order to rank higher in the search results for Google, Bing, and Yahoo.
For example, if your page is optimized for the keyword “Houston dent repair shop” properly, your site would be more likely to show up in the top results when a person enters that search query in Google. This leads to them clicking to your site and you can then get the customer to book an appointment with you through an online form or by getting them to call your business phone number. This process is how most people find local businesses these days.
Research shows that 72 percent of consumers who make a local based search for the business end up visiting the store. Furthermore, 72 percent of consumers rely on the search engine to find information on local businesses in their area. So if you don’t have a SEO auto shop campaign, you’re overlooking a big portion of your target market.
What’s even more promising is that 88 percent of consumers will call or visit a business within a day of searching for a local business via their mobile phones. The fact that over 50 percent of the Internet’s traffic now originates from a mobile device makes local SEO even more important. You want to be targeting prospects that have a strong potential to turn into customers.
The bottom line is that you are leaving a lot of leads and customers on the table if you don’t have an SEO campaign or you’re working with a company that’s not producing great results for an existing SEO campaign. By not focusing on SEO as part of your Internet marketing strategy, you’ll also get left behind by your competitors that are more than happy to take advantage of it. SEO has the extra benefit of helping you build a strong local brand which is important if you want to build a strong presence in your city.
ZeroBull Marketing has helped many clients build winning SEO campaigns. More importantly, we are a company that focuses on general automotive marketing and PDR marketing. As a result, we know how the industry works inside and out. We know how to target the right customers, compete with other local businesses, create cost-effective campaigns, and more.
Call us today at 512-387-9393 or visit us online to learn more about how we can help and get a free consultation for your auto business.