Online marketing is one of the most cost-effective ways to generate leads and customers for your auto shop. SEO or search engine optimization is a great strategy for getting in front of your target audience and getting them to come into your business. While there are many different strategies like email marketing, social media, and SMS marketing, SEO is very important for several reasons.
You want to focus your automotive marketing into SEO for several reasons. One study found that half of the people making a local search visited a business within a day. Even better, 78 percent of local searches made on mobile devices had made an offline purchase. If you’re not investing your auto shop marketing into local SEO, you’re missing out on your most valuable customers.
It’s not just about discovering businesses online either. Many consumers will go online to research businesses they’ve found offline. They will look for photos, reviews, business hours, and more. In addition, one study shows that 60 percent use local business information. This means you need to make sure your online business profile is properly optimized in the search engine results.
Customers go online to find new businesses and research businesses they’ve heard of offline. However, surveys show that many consumers are dissatisfied with the information they found online. 80 percent of consumers lose trust in a business if the information online is incorrect.
Many consumers are also not happy if the business website isn’t properly optimized for mobile devices. 61 percent of consumers will not revisit the site if it isn’t accessible via a mobile device. Many consumers also tend to abandon websites that take too long to load on their mobile devices. This means that you must make sure that you have a strong website to go with your local SEO campaign.
Let ZeroBull marketing help you with your online auto shop marketing campaign. We’ve helped many businesses in the auto industry find greater success by expanding into online marketing. It’s becoming more important to invest in online marketing as many of your competitors are already building an SEO campaign. If you do not make the jump, then it will be very difficult to compete in your local market.
Call us today at (512) 387-9393 to schedule a consultation and learn more about how we can help with your automotive marketing.