5 Marketing Tips for the Auto Industry

Brian Gomez - October 22, 2019 - Social Media
digital marketing

Being successful in the auto industry is no easy task. There seems to be competition on nearly every corner. No matter how good your work is, you can’t seem to keep your calendar completely full of appointments.

Here, we’ll give you five solid automotive marketing strategies you can start using right now to grow your bottom line.

Let’s take a look.

1. Google My Business

This is a service offered by Google that allows you to tailor your business listing when a Google user looks up your industry or business name.

Sign up for Google My Business and give every possible detail about your business that you can. This will send you to the top of business search results while driving customer engagement directly to you from Google searches.

Let’s say a customer is looking for a break repair in Austin, should be brake but the keyword listed is break***. A customer puts that search term in Google and you show up at the top of the list. Chances are, they’re going to give you a call for an estimate.

Best of all, it’s free. Marketing on Google My Business is a no-brainer.

2. Get Your Own Professional Website

If you don’t already have a website, or you have one that’s out-dated and clunky, getting a professional website done should be at the top of your list.

A full 81% of your customers do their research online prior to buying or spending money with a company. If you don’t have a website, they’re likely to move on to a competitor that does.

Getting a professional website isn’t expensive anymore. Let ZeroBull Marketing help create your Brand and Online Image to get you quality leads, today!

It’s a good idea to have your calendar synced to the website and allow your customers to book a repair in Austin directly on your site.

3. Use Social Media

Get active on Facebook and Instagram. This is where your potential customers are spending a good part of their days.

Set up business pages and post interesting information to them regularly. Don’t always be promotional, but don’t be afraid to put offers of things like break repair in Austin out there occasionally either.

If you’re not getting a ton of engagement on your posts, look into inexpensive Facebook Advertising strategies that can really help drive business.

4. Ask For Online Reviews

After a repair in Austin is done to your customer’s satisfaction, kindly ask them to leave a review on your Google listing about their experience. Believe it or not, 97% of potential customers read online reviews about a company before making a decision.

The more positive reviews you have, the more business you’ll bring in.

5. Offer Discounts for Referrals

Getting referrals from existing customers is one of the best automotive marketing strategies you can use.

When a job is done, let your customer know that you’ll give them $50 or $100 off their next repair for each referral they send you.

Just make sure you have a solid way to track referrals so you don’t forget to apply the discounts when the time comes.

Marketing in the Auto Industry Doesn’t Have to Be Hard

With these five simple tips, you’ll be well on your way to booking your calendar full for weeks and months to come.

Call us today at 512-387-9393 to schedule a free consultation,  You can also reach us online on this page.

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